How to sell your $20+ Wines

How to sell your better wines
- Get your wines rated

Many wineries from Argentina and other regions ask me how they can sell a better wine. There are two ways: one is to have a huge marketing blitz, (introducing a new line costs about $2 million dollars per market) the other way is to get your wines rated by one of the big three magazines. The Wine Enthusiast rates wines by region. if you score 90+, well that's the "Golden Ticket" and your wines will sell for over $20.00. The Wine Spectator and Wine Advocate are a bit more complex.

It's really very simple, there are lots of great wineries making great wines lined up at the doors of importers, distributors and retailers - the supply is higher than the demand and prices are driven down since wine is a commodity. You can buy very excellent wine in the US for surprisingly low prices because of economic realities.

If you want to sell your wines for more than $9.99, you have very little choice except to get them rated. Wines rated over 90 points are in limited supply and have limited production but the demand is always high, so the supply and demand curve is in your favor and that is reflected in the price. You still want to be aggressively marketing, but it's pretty easy to get people to buy a 90+ wine. Hang that on a sign at the Hong Kong wine show in November and you will sell your entire inventory. 

So what is the difference to you? If you're wines earn a 90+, then you can sell your wines between $250 - $300 per case. And if you score above a 92, then you can really see prices increase.

We all talk about how our great wines are, getting wines rated proves it.

If you don't know how to get your wines rated, or need help getting ratings, feel free to contact me, Brad@iwinefind.com.