www.iwinefind.com is a commercial resource matching Wineries with Importers, Distributors and Wine Buyers. This blog will advise and educate our clients, telling of wonderful successes and some war stories.
www.iwinefind.com is a commercial resource matching Wineries with Importers, Distributors and Wine Buyers. This blog will advise and educate our clients, telling of wonderful successes and some war stories.
It’s All about Trust....
ReplyDeleteInfluences on Consumer Wine Selection in Retail Stores
Read this great research piece by Paul Rickett and you will understand why a Winery and Vineyard Tour are so critically important to sales. Educate your client and they will educate theirs.
Graphs and Images help make this complex subject easy to digest.
http://palatepress.com/2010/05/wine/it%E2%80%99s-all-about-trust-insight-and-analysis-from-a-boutique-wine-retailer/