* Gender: Females are 30% more likely to be influenced by bottle labels.
* Age: Over 40 year olds heavily rely on trusted staff members
* Volume Purchased: Bottle labels are extraordinarily important to low volume buyers
* Price Point: The higher the price point of a wine, the more likely a buyer is to be influenced by independent bloggers.
* Use of Social Media: Tendency towards influence by press and blog sources for social media user
From an Article by Paul Rickett found here: It's All About Trust
* Volume Purchased: Bottle labels are extraordinarily important to low volume buyers
* Price Point: The higher the price point of a wine, the more likely a buyer is to be influenced by independent bloggers.
* Use of Social Media: Tendency towards influence by press and blog sources for social media user
From an Article by Paul Rickett found here: It's All About Trust
No comments:
Post a Comment